About
Hi, I’m Alex. 33 years old from Tel Aviv.
After years in the family business (third generation in a film distribution company) I decided to fulfill my true passion and study gemology.
I have always had a passion for the world of jewelry (especially diamonds) and I decided to follow my heart and make my dream come true.
Since some time passed, I graduated with honors in gemmology studies, gained knowledge from the most leading people in the field, and looking back it was the best decision I made. Nothing makes me happier than getting up every morning and doing what I love most in the world – designing jewelry for you (and seeing diamonds from morning to night, what’s better than that?)
Each piece of jewelry is individually produced and customized according to the customer’s request.
I am with you from the moment you order the jewelry, when choosing the stones to be set in the jewelry (my OCD finally pays off) until the moment you wear it (there is no moment that excites me more than that).
